Using The Intranet Environment For Enhancing Organizational Creativity

The use of intranet has become crucial to support managerial practices increasing organizational creativity. However, it can also generate “creaticidal” effects by reproducing practices hampering creative processes. Based on an in-depth case study at Schneider-Electric (France), this article studies the effects of the intranet usage on creativity within the four departments of the company. The intention of management is to encourage the innovation by stimulating the collaborators’ creativity through the intranet use throughout the departments. Although the intranet is impelled with similar intention, the results reveal that its use has reproduced the already existing managerial practices in departments. The study reveals the importance of reconsidering managerial practices so that the use of intranet that emerges in the human interaction, does not contribute to the “creaticidal” practices in organizational context.